Playing the marketing mix in an omnichannel environment
Playing the marketing mix in an omnichannel environment
Publication by Magnus Brehmer
130 Words | 30 sec
As consumers increasingly embrace the opportunity to shop whenever and wherever they please, the demand for excellence in each channel increases. Being a store manager in a brick and mortar store is a totally different ballgame than yesterday.
The store managers will have many more digital tools at their disposal and failure to use these to their fullest potential will damage their brand long term. Seamlessness between the channels is key to success and fear of competition between channels is a misunderstanding.
As a store manager in a physical store, you need to play all the 5 P’s of the marketing trumpet, both offline and online.
The Sephia store operations training will give you the necessary tools to do just that.
More about the Store Operations Training →
Magnus Brehmer
BRAND POSITIONING & MANAGEMENT
________
Market Economist & Rhetorician with 25 years of international experience, as a specialist, manager, coach, teacher and consultant. Magnus has lectured at the IKEA Business College in Delft for many years, and regularly delivers speeches in various forums worldwide.
More Publications
The Sephia Insights
