Why do people behave in a certain way, buy a certain product or service, or hold a certain belief? As we all know, this is where the “thick data” that qualitative research generates still has a very important role to play from an insight and decision-making perspective.
Read MoreSephia conducted an online study among Danes in April 2020 on their experience of social and physical distancing during the Corona crisis. The study was carried out using the EXPMapper™ method, which briefly put collects stories and anecdotes from participants to better understand their experience of a particular situation or issue.
Read MoreThe governments of Denmark and Sweden have taken very different measures in relation to the Corona crisis, but what do the populations think? We have asked a representative sample of the people in Denmark and Sweden, respectively, about their trust in government and experts, as well as their attitudes to various measures in connection with the Corona crisis.
Read MoreQuantitative easing (QE) has been referred to by the Financial Times as the great monetary experiment of our age. This paper aims at explaining more about what QE is all about and its consequences for the consumer sector. It urges the need to carefully evaluate the current macroeconomic environment and to be prepared.
Read MoreA lot is being written about the major changes “disruption” within retail and other industries. In retail it is primarily about how e-commerce is taking the business away from traditional business models and how customers experience (patterns) have changed, and retail has to adapt.
Read MoreThe Sephia Group has a store operations training program to address the rapidly recovering Middle East markets.
Read MoreThe store managers will have many more digital tools at their disposal and failure to use these to their fullest potential will damage their brand long term.
Read MoreWhat’s wrong with today’s Board Agenda and how to unleash the Power of your Board?
Read MoreThe Sephia Group is now launching Sephia Survey, a new, fast and cost efficient way to measure sentiments in the European countries.
Read MoreThe standard Eurobarometer survey is a cross-national longitudinal study, designed to compare and measure trends within mainly the member states of the European Union.
Read MoreIn 2016 the British population voted to leave the EU in the so-called Brexit and a couple of months later the world was shocked even more by the election of Donald Trump as the president of the US.
Read MoreHR is playing more and more important role in building strong brands.
Read MoreWe are experiencing a time with more rapid and disruptive development than ever before, and we might only have seen the first few seconds of it so far (!).
Read More‘Good Strategy Bad Strategy ‘ by Richard Rumelt. What is a good strategy and what components are needed to make it robust?
Read MoreToday there are more diapers sold to adults than to babies in Japan.
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