Today There are More Diapers Sold to Adults Than to Babies in Japan.

 
The Sephia Group Publication - Magazine

TODAY THERE ARE MORE DIAPERS SOLD TO ADULTS THAN TO BABIES IN JAPAN

Publication by Magnus Brehmer

 

Do you really feel you have an updated view and knowledge of your local market? Or could it be that its size, needs and dreams or behavior has changed the last 10 years?

Just putting it out there!

Magnus Brehmer. The Sephia.gif

Magnus Brehmer

BRAND POSITIONING & MANAGEMENT
________

Market Economist & Rhetorician with 25 years of international experience, as a specialist, manager, coach, teacher and consultant. Magnus has lectured at the IKEA Business College in Delft for many years, and regularly delivers speeches in various forums worldwide.

TALK TO MAGNUS
 

More Publications

The Sephia Insights
Active Sensemaking—A Mixed Method to Leverage the Power of Stories
Henrik Nielsen
Active Sensemaking—A Mixed Method to Leverage the Power of Stories
Henrik Nielsen

Why do people behave in a certain way, buy a certain product or service, or hold a certain belief? As we all know, this is where the “thick data” that qualitative research generates still has a very important role to play from an insight and decision-making perspective.

Read More →
Henrik Nielsen
How the Danes experienced social distancing during Covid-19 (EN/DK language)
Sonny Soewarta
How the Danes experienced social distancing during Covid-19 (EN/DK language)
Sonny Soewarta

Sephia conducted an online study among Danes in April 2020 on their experience of social and physical distancing during the Corona crisis. The study was carried out using the EXPMapper™ method, which briefly put collects stories and anecdotes from participants to better understand their experience of a particular situation or issue.

Read More →
Sonny Soewarta
Opinions about how the Corona crises is handled
Hans Bay, Sonny Soewarta
Opinions about how the Corona crises is handled
Hans Bay, Sonny Soewarta

The governments of Denmark and Sweden have taken very different measures in relation to the Corona crisis, but what do the populations think? We have asked a representative sample of the people in Denmark and Sweden, respectively, about their trust in government and experts, as well as their attitudes to various measures in connection with the Corona crisis.

Read More →
Hans Bay, Sonny Soewarta
What quantitative easing means for the consumer sector?
Stefan Mattsson
What quantitative easing means for the consumer sector?
Stefan Mattsson

Quantitative easing (QE) has been referred to by the Financial Times as the great monetary experiment of our age. This paper aims at explaining more about what QE is all about and its consequences for the consumer sector. It urges the need to carefully evaluate the current macroeconomic environment and to be prepared.

Read More →
Stefan Mattsson
“Experience centers” are the future of physical retail
Eric Adler
“Experience centers” are the future of physical retail
Eric Adler

A lot is being written about the major changes “disruption” within retail and other industries. In retail it is primarily about how e-commerce is taking the business away from traditional business models and how customers experience (patterns) have changed, and retail has to adapt.

Read More →
Eric Adler
Middle East markets are rapidly recovering from the economic downturn
Sonny Soewarta
Middle East markets are rapidly recovering from the economic downturn
Sonny Soewarta

The Sephia Group has a store operations training program to address the rapidly recovering Middle East markets.

Read More →
Sonny Soewarta
Playing the marketing mix in an omnichannel environment
Magnus Brehmer
Playing the marketing mix in an omnichannel environment
Magnus Brehmer

The store managers will have many more digital tools at their disposal and failure to use these to their fullest potential will damage their brand long term.

Read More →
Magnus Brehmer
“Where are the Boards?” - presentation for World Retail Congress 2018 by Magnus Brehmer
Magnus Brehmer
“Where are the Boards?” - presentation for World Retail Congress 2018 by Magnus Brehmer
Magnus Brehmer

What’s wrong with today’s Board Agenda and how to unleash the Power of your Board?

Read More →
Magnus Brehmer
Consumer confidence in Denmark
Hans Bay
Consumer confidence in Denmark
Hans Bay

The Sephia Group is now launching Sephia Survey, a new, fast and cost efficient way to measure sentiments in the European countries.

Read More →
Hans Bay
Optimism in The Future of The EU is Increasing
Hans Bay
Optimism in The Future of The EU is Increasing
Hans Bay

The standard Eurobarometer survey is a cross-national longitudinal study, designed to compare and measure trends within mainly the member states of the European Union.

Read More →
Hans Bay
 
Latest, For Sonny Recommendation, For HR, For Fantasy Disruption, For digital, For Opinion Polls, For Optimism in EU, For Consumer Confidence, For Congress, For Customer Insights, For Marketing Mix, Experience centers, for quantitative easing, for corona survey, Middle East markets, Social distancingCovid-19, Active SensemakingSonny SoewartaMagnus Brehmer